“Alab” is the Tagalog term for “Flare“, which can simply be translated to “Blaze Up!”
Alab was created by comic artist Martin Jimenez. The uber-cute mascot is wearing the salakot, a traditional Filipino hat, and a traditional scarf. The look is very reminiscent of Katipuneros, revolutionary Filipino freedom fighters in the 19th century. This is a nice touch, since Mozilla’s mission is to “promote openness, innovation and opportunity on the web.”