Thankfully, ASUS is well aware of this issue and they have released a statement confirming it. The issue seems to be with the firmware and the eMMC on the affected devices but ASUS will be replacing the affected devices. If you have one of the affected devices, you should contact your nearest ASUS service center immediately.
ASUS offering replacement for bricked PadFone 2
This issue is mostly being observed by those who purchased their PadFone 2 from Taiwan, although users in Singapore seem to be facing this issue as well.