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If you run your own small business, you may be thinking about working with a PR company Portland to help improve your public relations efforts. Public relations, often considered a type of marketing, helps you communicate an image of your company to the public and establish relationships with potential customers. If you don’t have a strong PR strategy, you may risk weakening your brand image and missing out on key demographics. The good news is, public relations doesn’t have to be as complicated as it might seem! There are a few simple tips that can help you achieve your PR goals without creating a headache in the process.
1. Customize Your Message
At the heart of any effective PR strategy is a strong brand message and an underlying motivation. Take some time to soul-search and figure out what your company’s goals and values are, and how you can communicate them effectively. Don’t be afraid to customize your message and make it unique, like specifying that you’re a healthcare PR company Portland. The more tailored it is, the more you’ll stand out in a sea of other media messages.
2. Start Networking Now
When you find your company in a PR crisis, knowing journalists and other professionals at various media outlets can be a lifesaver. However, relationships don’t just pop up overnight, so you’ll want to start building them up now. Time spent networking is time spent investing in your company.
3. Consider Different Media Outlets
Finally, don’t narrow yourself down to just one or two types of media outlets. The broader an audience you can reach, the more potential customers you could be connecting with. If you’re not on social media already, for example, consider starting a few profiles and updating them regularly to communicate with the public. You can also promote your company through different channels depending on the demographic you want to reach and the message you want to send. For example, if you’re aiming a campaign at older people, you may want to promote your message in the newspaper rather than on Instagram.
When it comes to strengthening your brand image and creating a name for your company, a good PR strategy is key. However, although public relations is essential in communicating the message you want to put out to broad audiences, it can seem difficult or intimidating if you don’t have much experience with it. Thankfully, a few simple strategies can help you achieve your goals. Keep these top tips in mind and you’ll be on your way to promoting your small business and building up your brand before you know it.
